Copenhagen-based freelance designer

Helping organizations communicate through identity-driven design solutions for both digital and physical spaces.
Services
Visual identity
Graphic design
Web design
App design
Wayfinding
Information architecture
Cases
Selected Client Projects

Client
Vid&Sans
Project
Webdesign

Client
CSR Advisors Denmark
Project
Visual Identity
Webdesign
Webflow implementation
Social media design

Client
By Rum Skole
Project
Visual Identity
Webdesign
Webflow implementation

Client
Fiskerikajen's Fiskerizakajaen
Project
Visual identity for sub brand
Signage design
Webshop implementation
SoMe assets
Client
Surroundings Lab
Project
Visual Identity
Webdesign
Webflow implementation

Client
Green Innovation Group A/S
Project
Report design
Web app design

Client
Realdania
Project
Graphic design
Signage design
Event site plan

Client
Personal projects
Projects
Graphic design
Music production
... and more
I collaborate with great people like yourself.
People who work within areas like ...
Landscape Architecture
•
Urbanism
•
Knowledge
•
Culture
•
Sustainability
About
About

Identity-driven design makes a difference
You want to make yourself approachable.
Whether you're positioning a brand or letting people get to know a physical space, your identity and communication has to come across obvious and aligned with your values.
Identity makes your users understand.
I’ll help you design and build your identity. For digital spaces like websites, apps or your social media presence. Or for physical spaces, making your wayfinding system, signage or printed assets stand out.
In addition to design work, I help clients to uncover their needs - through advice on how to roll out their bright ideas in a complex world.
You and I
Urbanism
Landscape architecture
Knowledge
Sustainability
I’ve worked on projects for
Københavns Universitet
Aarhus Universitetsforlag
Thorvaldsens Museum
Realdania
Bolig- og Planstyrelsen
Primetime Kommunikation
Green Innovation Group A/S
By Rum Skole Landskabsarkitekter
E-billet A/S
Fiskerikajen Engros ApS
Summerbird
Slikekspressen by Cloetta
... and many more
Wanna join the client list?
Testimonials
“

I have worked with Lars on several occasions and each time has been a great pleasure, both professionally and personally - he has been very flexible and helped us meet some tight deadlines and still deliver high quality work. Very pleased with the results! ”
Caroline Bjørn Larsen
Project manager
Green Innovation Group A/S
“

Lars Hartmann is a rarity in the communications industry: Analytical and strategically sharp – with a focus on both business and users. On top of that, comes a unique creative and practical feel – both visually and linguistically. No web designer I have worked with matches Lars' unique combination of professional and personal skills.
Søren Schultz Jørgensen
Editor in Chief
Vid&Sans
Services
What I do
Visual identity
Research & insights
Positioning
Visual identity systems
Brand guidelines
Webdesign
User journey mapping
UX design
Webdesign
Webflow implementation
Graphic design
Print design
Layout
Paper and print guidance
Print plant communication
Information architecture
User persona analysis
User journey analysis
Flowcharts
Design consulting
App design
UX design
UI design
Developer handoff
Quality assurance
Wayfinding
Site analysis
User mapping
Visual identity systems
Signage design
That's what I do – Well, that, and a lot of other stuff ...
In reality, a lot of the work I do, is a combination of all the above.
is supposed to give you a well-deserved breather
Approach
As a designer schooled in Landscape Architecture, it's natural for me to approach design projects through the lens of an architect. To me the user journey of a digital project is very similar to the user journey for physical spaces. For the user to reach their goals, a clear hierarchy and visual cues has to be established. That goes for users of visual communication as well as for users of physical spaces. And the same goes for my clients, whom I also strive to guide through design processes in the most transparent and obvious way, fitting the individual project.
Contact

Let’s have a talk
To me, good client relations is about making complex things simple. So we can act together. Let’s act.
Lars Hartmann
(Cand. Hort. Arch. + MMD)
Det Gule Baghus
Niels Ebbesens Vej
1911 Frederiksberg C
mail@larshartmann.dk
26 24 09 50
/larshartmann