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Logo rework
Visual identity
Webdesign
Website built in Webflow
Var. printed designs
Digital design
Brand design assistant
Developer handoff
Quality assurance
Jonathan Filskov– Photography
The landscape architects from By Rum Skole have for some time had a bit of a mess with their many different types of communication material. Their core services are project courses, workshops and advice for schools, youth clubs and other actors who work with young people - and in this work there is a lot of handing over of material, both to customers and children/young people. They therefore needed assistance to refresh their logo, develop it into a visual identity and implement it on a number of media including a new website and various printed materials.
The new logo is a rework of their existing logo. A visual identity was unfolded around the logo, with an updated color palette, new choice of typeface and new graphic elements. The visual identity was implemented in a website and a wide range of printed assets like business cards, brochure, case presentations, letterhead and slide templates for Google Workspace, stickers and more.
Old logo.
The client wanted to maintain the logomark concept.
Logo rework.
I made a rework with a little bit of tidying up.
Cleaned up the vectors
Adjusted the kerning
Cleaned up letter alignment
The budget for typefaces was non-existent so the free typeface Work Sans was chosen for the visual identity as it is a beautiful humanistic typeface with a lot of flexibility.
It is used by all employees cross-platform, on both desktop projects and while working within the Google Workspace suite, where it is a native font.
To keep it light, we established a rule not to use font weights bolder than Medium.
The graphic element is based on the shape of the logomark. Simple as that. While it sure is recognisable.
If you do, I'd love to have a chat about your next project.
I take on design projects of all shapes and sizes. I'm looking forward to hearing about yours.
