Website built in Webflow
Var. printed designs
Brand design assistant
Jonathan Filskov– Photography
The landscape architects from By Rum Skole have for some time had a bit of a mess with their many different types of communication material. Their core services are project courses, workshops and advice for schools, youth clubs and other actors who work with young people - and in this work there is a lot of handing over of material, both to customers and children/young people. They therefore needed assistance to refresh their logo, develop it into a visual identity and implement it on a number of media including a new website and various printed materials.
The new logo is a rework of their existing logo. A visual identity was unfolded around the logo, with an updated color palette, new choice of typeface and new graphic elements. The visual identity was implemented in a website and a wide range of printed assets like business cards, brochure, case presentations, letterhead and slide templates for Google Workspace, stickers and more.
The budget for typefaces was non-existent so the free typeface Work Sans was chosen for the visual identity as it is a beautiful humanistic typeface with a lot of flexibility.
It is used by all employees cross-platform, on both desktop projects and while working within the Google Workspace suite, where it is a native font.
To keep it light, we established a rule not to use font weights bolder than Medium.