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Green Innovation Group


Design direction and layout for 50-page report on the state of nordic green tech businesses. Backed by a user interface design for a web app, which provides data on the traction of the report.


Report design & layout
Web App User Interface

My role


External collaborators


Green Innovation Group had produced a thorough analysis on the state of green startups in the nordics. I was tasked to handle the design direction and layout of the report.


The design was created within the Adobe CC ecosystem and the report was layouted in Indesign. In subsequent talks with the client it became clear that distributing the report as a pdf-file didn't provide sufficient data insights regarding how many read the report, which sections was most read, etc. So I developed a concept for a web app for the clients' numerous digital reports, that could collect all these data. Funding for the digital project hasn't been secured.

Graphic concept: Combine shapes, colors, texts and images.

A range of geometric shapes that can be scaled, mixed and matched.

Colour palette


Custom built image bank with duotoned stock photos

Combining the elements: 4 examples.

Web app: Publication front page

Custom icons

Custom icons: Roll-overs with tooltips

Various layouts from the printed report.

A few words from the client

I have worked with Lars on several occasions and each time has been a great pleasure, both professionally and personally – he has been very flexible and helped us meet some tight deadlines and still deliver high quality work. Very pleased with the results!"

Caroline Bjørn Larsen

Project manager
Green Innovation Group A/S